Instagram rolls back changes after backlash from Kim Kardashian, Kylie Jenner

The Kardashian-Jenner influence can move mountains, especially when it comes to the online world. After Kylie Jenner and Kim Kardashian slammed Instagram’s algorithm changes, the social media giant announced it would backtrack on its plans to bring the platform closer to its current biggest competitor: TikTok.

Instagram, which is owned by Facebook’s parent company Meta Platforms, originally proposed changing its algorithm to include more video content from outside accounts, not just a user’s circle of friends and followed pages. The move is likely the result of pressure from Meta, given that Facebook lost users (and the company lost revenue) for the first time this year.

“I’m glad we took a risk,” Instagram manager Adam Mosseri told Platformer. “If we don’t fail once in a while, we’re not thinking big enough or bold enough.”

“But we absolutely have to take a step back and regroup. [When] we learn a lot, and then we come back with some kind of new idea or iteration. So we’re going to work on that.

Kim and Kylie were two of many to criticize the changes. They shared a post on their story that said “Make Instagram Instagram Again. Stop trying to be TikTok. I just want to see cute pictures of my friends. Sincerely, Everyone.

It should be noted that these are two of the biggest Instagram users in the world. Kim, who earned up to $500,000 per brand post in 2019, has 326 million followers on the platform. His half-sister Kylie, who earned up to $1 million per post in 2018, is the second most followed person on the platform with 360 million followers, just behind soccer icon Cristiano Ronaldo’s 470 million .


Frazer Harrison/Getty Images

Their power on social media has also been proven time and time again. Most notably, Insider reported that Snapchat stock fell more than 8% after Jenner abandoned the app due to a redesign. Snapchat lost more than $1 billion in revenue.

It’s no surprise, then, that Instagram is acting to keep its biggest users on the safe side. The app is trying to maintain a grip on the younger generation, who are more likely to use TikTok, and adapt to the rapidly growing sensation’s appeals and audience. TikTok has a user base of 656 million, and its ad revenue surpassed Snapchat last year and is expected to overtake YouTube’s by 2024.

These plans included specific changes to its algorithm and functionality. Instagram plans to automatically share most video posts under 15 minutes in Reels format, meaning there would be no difference between Reels and regular video posts. Speaking of reels, the app also planned to allow users to use any public post in their reels, which users can currently only remix.

The main driver of this change is a difference in appeal: Instagram is a way to share photos and videos with friends and followers, while TikTok relies on algorithmic recommendations and demographic research to drive viral content . Whichever side you take, the Kardashian sisters are leading the charge of longtime Instagram users who want the app to stick to its guns.

[via]

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Instagram rolls back changes after backlash from Kim Kardashian, Kylie Jenner

The Kardashian-Jenner influence can move mountains, especially when it comes to the online world. After Kylie Jenner and Kim Kardashian slammed Instagram’s algorithm changes, the social media giant announced it would backtrack on its plans to bring the platform closer to its current biggest competitor: TikTok.

Instagram, which is owned by Facebook’s parent company Meta Platforms, originally proposed changing its algorithm to include more video content from outside accounts, not just a user’s circle of friends and followed pages. The move is likely the result of pressure from Meta, given that Facebook lost users (and the company lost revenue) for the first time this year.

“I’m glad we took a risk,” Instagram manager Adam Mosseri told Platformer. “If we don’t fail once in a while, we’re not thinking big enough or bold enough.”

“But we absolutely have to take a step back and regroup. [When] we learn a lot, and then we come back with some kind of new idea or iteration. So we’re going to work on that.

Kim and Kylie were two of many to criticize the changes. They shared a post on their story that said “Make Instagram Instagram Again. Stop trying to be TikTok. I just want to see cute pictures of my friends. Sincerely, Everyone.

It should be noted that these are two of the biggest Instagram users in the world. Kim, who earned up to $500,000 per brand post in 2019, has 326 million followers on the platform. His half-sister Kylie, who earned up to $1 million per post in 2018, is the second most followed person on the platform with 360 million followers, just behind soccer icon Cristiano Ronaldo’s 470 million .


Frazer Harrison/Getty Images

Their power on social media has also been proven time and time again. Most notably, Insider reported that Snapchat stock fell more than 8% after Jenner abandoned the app due to a redesign. Snapchat lost more than $1 billion in revenue.

It’s no surprise, then, that Instagram is acting to keep its biggest users on the safe side. The app is trying to maintain a grip on the younger generation, who are more likely to use TikTok, and adapt to the rapidly growing sensation’s appeals and audience. TikTok has a user base of 656 million, and its ad revenue surpassed Snapchat last year and is expected to overtake YouTube’s by 2024.

These plans included specific changes to its algorithm and functionality. Instagram plans to automatically share most video posts under 15 minutes in Reels format, meaning there would be no difference between Reels and regular video posts. Speaking of reels, the app also planned to allow users to use any public post in their reels, which users can currently only remix.

The main driver of this change is a difference in appeal: Instagram is a way to share photos and videos with friends and followers, while TikTok relies on algorithmic recommendations and demographic research to drive viral content . Whichever side you take, the Kardashian sisters are leading the charge of longtime Instagram users who want the app to stick to its guns.

[via]

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